Studio8585

Identity and promotional materials for the Krk Folklore Festival, the oldest folk manifestation of that kind in Croatia, which takes place on the island of Krk in the summer months.

There are thirteen different folk groups participating in the festival. On the poster, each one is represented with their characteristic dress, photographed from above while the dancer was spinning. The positioning of the dancers is not random — each is positioned relative to their geographic location on the island.

Client: Municipalities of island of Krk, Croatia; Concept & design: Sabina Barbiš & Mario Depicolzuane; Photography: Vedran Rapo; 2011

Memento Venerem is a multi-brand action sports store. It’s located in the old part of town Krk, on top of the ancient Roman remains of the temple of Venus, goddess of love, beauty and fertility.

Identity is based on typography and bold red, combining the history of the site with the contemporary store offer. This resulted with a monogram as the main logotype and an eclectic typographic treatment of the name which is used as the main branding device. Both were applied across a range of promotional materials and on the signage.

Client: Memento Venerem, Krk, Croatia; Concept & design: Mario Depicolzuane; Venus Genetrix illustration: Miran Križanić; 2011

Book design of a textbook for learning the vernacular music of the island of Krk, Croatia, written by the respected melographer Ivan Pavačić Jecalićev. It covers everything from basics of music theory to every specific of that unique two-part music with narrow intervals, including various exercises and notations of the folk songs from every part of the island. The contrasting colour pallet is inspired by the distinctive two-part characteristic of the music (1st and 2nd voice, male and female voice) which resulted in a contemporary and youthful look of the publication.

Cloth hardcover binding, 210×297 mm, 278pp

Client: Ivan Pavačić Jecalićev, melographer; Design: Mario Depicolzuane; 2011

Redesign of the identity and promotional materials for a two-day music and arts festival “Prvomajski inkubator”, which happens annually on Labour Day in the town Krk, Croatia. The festival consists of thematic international exhibition, lectures, performances of demo bands and guest concerts.

The festival’s progressive, youthful and often political approach is reflected in the new “star” symbol which will serve as the official logotype in years to come. Boldness and simplicity is also reflected in all the promotional materials designed for the event, from the double-sided typographic poster/booklet, t-shirts, tote bags and Tumblr theme, all the way to the backstage passes, badges and guitar picks.

Client: Association of Demo Bands, Krk, Croatia; Concept & design: Mario Depicolzuane; 2011