Alium is a multifaceted art gallery in Copenhagen that blurs the lines between art, design and interiors. Their gallery showcases a curated selection of rotating original artworks and unique objects, delves deeper into the story of the pieces and the artists behind them, and breaks down the barriers between home living and conceptual artistry.

From the name, which in Latin means different, or unlike others, to the brand's strategy, visual identity, and various applications, we worked with and espoused that hybrid nature of their concept.

Drawing inspiration from the Scandinavian way of life, the identity employs simplicity and tactility, rooted in the craftsmanship in interiors and art. The natural colour palette, materials and obsessive attention to detail reflect the brand's timeless approach. That is coupled with poetic use of typography, artworks and print production, emphasising the importance of aesthetics for the quality of living.

aliumcph.com

Art Direction / Naming / Visual Identity / Print Collateral / Production / Design Consulting / Packaging / Signage / Newsletter Design / Social Media Templates

Art Director: Mario Depicolzuane
Graphic Designer: Benja Pavlin
Created in collaboration with STRØM