Designing Brands: A Collaborative Approach to Creating Meaningful Identities

 

Designing Brands

In Designing Brands, the Creative Voyage team provides a backstage view into eight studios who produce some of the world’s most captivating visual identities. Alongside these independent agencies’ greatest projects, the book features in-depth conversations with their leaders and collaborators. This select group of industry experts shares intimate details about their processes and the art of creating with rationality, thoughtfulness and intuition.

Designing Brands is split into chapters—discovery, direction, typography, illustration, photography, design, digital and physical—based on the essential elements of this creative practice. But at its heart, the book is about community and the designers, strategists, animators, illustrators, stylists, photographers and tastemakers who combine forces to bring brand universes to life.

Featuring: 1/1 Studio, Atelier Dyakova, Bielke&Yang, Dinamo, Amanda Gunawan & Joel Wong, Mario Hugo, Imprimerie du Marais, Sascha Lobe / Pentagram, Mouthwash Studio, Hector Muelas, Zhenya Rynzhuk, Alexander Saladrigas, Astrid Stavro, Studio8585, Studio FNT and TRiC.

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Book Design / Creative & Art Direction / Graphic Design

Art Director: Mario Depicolzuane
Graphic Designer: Benja Pavlin

PUBLICATION DETAILS

Designing Brands: A Collaborative Approach
to Creating Meaningful Identities

A Book by Gestalten and Creative Voyage
Edited by Robert Klanten and Mario Depicolzuane

Deputy Editors: James Burke and Molly Mandell
Editorial Manager: Lars Pietzschmann

Design: Studio8585
Dimensions: 210 × 260 mm
Page Count: 272 pages
Binding: Hardcover, Stitch Bound
Cover: Linen (Sage Green), Foiled & Debossed

Published by Gestalten, Berlin 2023

 
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